IPHONE 4 BROADCAST DEMOS
Having worked on the previous iPod Touch campaigns I then began working on the Apple iPhone 4 demo campaigns there was a series of 5 adverts created emphasising different phone features such as the app store, eco system, retail, iPod and face time demos each of which had to be part of a family with similar visuals. The main focus of each of these advert so to showcase the phone user interface in the best light for each of the features also to give a quick idea of a simple user journey for each demo, I was working as part of a team in working on the adverts and working on the creative. The demo you can view below is showcasing the iPod app demo.
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IPHONE 4 COMPETITIVE DEMO HAND DRAWN STYLE
The initial idea which I had created it was a different style to the previous adverts, it communicated a subject in a more simplistic way by using a hand drawn style. The purpose of this video was to raise awareness to customers that ios software and hardware are created in the same place. My role on this was I worked on the creative and build of motion graphic animation.
APPLE EDUCATION OUTDOOR CAMPAIGN
I was asked to think of a creative and design for a back to school campaign to be shown as an outdoor advert on the underground.I used a simple chalk board with hand chalk showing drawn app icons to hint back to school. I was working with a copywriter on this to help think of a strap line for the advert while i was working on the main creative, design and motion. You can also preview the animation of the panel created below.
ITUNES UI INTERACTIVE HERO AND BANNER CAMPAIGNS
I was working with iTunes directly to help think of an creative and work on the visual design and motion graphic for interactive UI banner to promote third party films, music, books and apps, to be shown main page in the iTunes store. The user could play movie trailers on the hero ad, listen to music and also have the option of being able to download the promotions. I created to different sizes for the visuals. Scroll down to see more
INTERACTIVE DEMO HERO
OPTIMISED BANNER FOR ITUNES PARTNERS