IPOD TOUCH HMTL5 CAMPAIGN
I worked on the campaign below for the client Apple to promote the iPod touch device. I created this ad while I was working in LA California it was a HTML 5 hero ad that was used as a website take over on the MTV, IGN, Yahoo, Sky Sport and Absolute Radio. The advert was experimented with alot before the ad went live so the work had to go for approval to Steve Jobs. The idea was the user can interact with the ad at the top of i.e the MTV page and the whole MTV page would break up into bits to showcase the Apple ad. Previous to the design and creative of this advert there was a iPod Touch film which is shown below this video it had to be altered to fit within the limits of this HTML5 advert.
IPOD TOUCH BROADCAST TV & WEB ADVERT
Below I have shown an example of the video that the above advert came from this is the main broadcast advert for iPod Touch. The idea was the iPod Touch had to come across as a fun device and appear to the younger generations to use so we had to tailor the creative to appeal to this target market. This creative had to first be approved before we began with the web advert take over motion graphic shown above the content of the video played a big part in the overall video as this would effect the above campaign.
HOW THE ADVERT LOOKS ON THE MTV WEBSITE
LIVE MOTION EXAMPLE
EXAMPLES OF IPOD TOUCH AD REPLICATED CUSTOMISED FOR OTHER WEBSITES
I have shown here examples of how the advert once approved on one website was replicated for each of the other websites Yahoo, MTV, Skysports, IGN and Absolute. Some of the animations had been altered to fit within the website skin in the best light once online.